Case studies

The American company reinforced its presence in Europe in 2018 with the purchase of the Spanish company Ticketea

Javier Andrés, Eventbrite's director for Spain and Portugal

Eventbrite has recently launched its first European development center in Spain and its fourth worldwide

Eventbrite is a global ticketing and event technology platform started in Silicon Valley in 2006. It currently has over 1,000 employees and 14 branches around the world. Javier Andrés is the US company's director in Spain and Portugal, a position he took up in 2018 after selling them his company Ticketea, which he founded a little over nine years ago.

What services does Eventbrite provide its customers?
Eventbrite offers events organizers an online software and services to with which they can optimize their events with a crosscutting approach: technology. We provide tools and resources to enable all types of events creators to plan, promote and produce experiences around the world. We offer everything from basic registration and ticket issue through to a complete platform for events management, access control services, audience management tools and our own design of the event web page. We become our customers' technological partner so they can focus on the design and production of the event.


Eventbrite_Javier_Andrés reducido


When did the company arrive in Spain and what were its aims?
Eventbrite has been operating worldwide since 2006. The Spanish office opened in 2017 thanks to the acquisition of Ticketscript, a Dutch company with an office in Barcelona. But it was in 2018 when Eventbrite made its real commitment to Spain by acquiring Ticketea, the company I founded over nine years ago and which ended up becoming a leader in ticketing in Spain. This acquisition represents a commitment to the Spanish market, along with a team with extensive knowledge of the industry.

What is the customer profile?
Our customers are anyone wanting to organize an event. Because Eventbrite has a free option, our users can be either amateur or professional events organizers. Our customers may be semiprofessionals who see the organization of events as an additional business to complement their main activity, or professionals who work exclusively to organize all types of events: music, technology, congresses, conferences etc.

The purchase of Ticketea represented a qualitative leap for its presence in Spain, and in Europe as a whole. What is the evaluation of this acquisition after one year?
The evaluation of the purchase of Ticketea is very positive for the Spanish market. Eventbrite is one of the world leaders in the events management industry and this is an opportunity for events organizers in Spain to make use of this platform and all the services and innovative tools it offers. Because the software is global, it's integrated with the best platforms such as Spotify, Instagram, Twitter and Facebook, which serves to multiply the sales and attendance at an event.

Eventbrite has recently inaugurated its first development center in Europe and the fourth worldwide. What weight does Spain have within the company's strategy thanks to this initiative?
This opening represents a very important milestone for Spain. This new development center means that Spain is now a creative hub with global impact, the first European development center and the fourth worldwide. This opening signifies Spain's consolidation as a pole of attraction for talent and the digital economy. Eventbrite's choice of Madrid also endorses the quality of Spain's professionals, the flexible business environment and the excellent work-life balance.

Including this new center, what infrastructure is there now in Spain?
Eventbrite was already present in the Region of Valencia, with an office in Villena for engineering and product development. Our team there is already working in coordination with Eventbrite's international offices. In Alicante we have joined Distrito Digital, a project driven by the Valencian regional government to position the region as a key technology center and to attract digital talent. And of course, the opening of the first European technological development center in Madrid represents the company's consolidation and the growth of its workforce in Spain.

What did the creation of this center involve in terms of investment and how many jobs will it create?
Eventbrite already has a team of 80 people in Spain, and expects to triple its workforce in the coming years by hiring engineers when this center opens in Madrid. These teams will work on global projects in coordination with the offices in the rest of the world. Our aspiration for the future is to become a leader in the sector in Spain.

What other projects do you currently have underway and what are the upcoming challenges?
We have just announced plans to set up Eventbrite's first European engineering academy in Spain with the aim of training recent young engineering graduates and prepare them to work in the company's global teams. Not only will they receive training in technical skills, they will also learn social skills such as methodology, teamwork and project delivery to deadlines as though it were a real professional environment. We intend to hire the best talent once their training is complete.

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Last updated: 11|06|2019

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