Bridgestone has announced a plan to invest approximately 266 million euros in three key factories in Europe. This amount will be destined to increasing production capacity in response to the brand's plans for growth. This way, it also intends to improve the expansion of its portfolio and customer service excellence.
Together with its plants in Poznán and Stargard (Poland), the third beneficiary of this plan will be the plant in Burgos, which will receive 70 million euros with the goal of increasing its production capacity by 20%, purchasing state-of-the-art equipment, and optimizing its existing production lines.
Changes include installing the most modern production technology available for autonomous vehicle systems and high-capacity machinery. These new technologies will improve the plant's capacity for producing sophisticated, high-quality tires.
The Bridgestone facilities in Burgos will significantly improve as a result of this investment. In addition to consolidating the company's position in the global tire market, it also intends to improve the possibilities for combining a greater number of products in its production, across its different brands and sizes alike.
Likewise, this strategy will enable it to respond more quickly to the growing demand for premium products, which are an integral part of Bridgestone's plans for offering its clients superior service.
According to Paolo Ferrari, CEO and President of Bridgestone EMEA, “the increase in demand of our partners of original equipment and replacements for our excellent and diversified premium tire range drives this investment”, and adds: “This upcoming step allows us to bring our products closer to our partners and further strengthen the presence of Bridgestone in the region”.
The investment will be spread across several phases over the coming five years, and the modernization of the three plants will be complete in early 2022.
Last updated: 10|11|2017