24.9% owned by the Colombian firm Expocafé, the company expects to announce new products in the coming months
Present in the market for a quarter of a century, Supracafé produces 365,000 kilos of coffee a year –about 50 million cups of Arabica coffee, the firm’s specialty. The gourmet product is present in over 1,500 top-quality restaurants and hotels in Spain, some of which have been awarded a Michelin Star
How is Supracafé positioned in the Spanish coffee market?
Supracafé is among the top 20% of coffee roasters and marketers in Spain, according to the latest report presented by the Spanish Coffee Federation. We have very few competitors in the high-quality, 100% Arabica segment, since the type of product we offer and our demanding quality standards have no equal in the market.
What are your competitive advantages?
We are pioneers in offering 100% Arabica coffee, and the only Spanish roasters that grow on their own plantations in Colombia. We are also pioneers in using scanners to select coffee at our plantation, although we have not given up hand-picked harvesting.
In addition to innovation related issues, Supracafé also provides social value. This is embodied in a high commitment to local producers and the environment: Fair Trade, Ecological Agriculture, Environmental Protection, Sustainable Community Development seals of approval and improvement of their quality of life, as well as the Café Mundi Seal. Precisely because of its social value, Supracafé received the SERES prize in 2014.
Our leadership can also be seen in our innovative way of packaging that shows the roasting date and in the development of R&D&i on our own plantations with the aim of improving process quality. We are also the first firm to create a Coffee Technology Park. In short, a great background stemming from our long experience in the sector; this year is our 25th anniversary.
In what countries are you present and what place does Spain occupy in your market?
Supracafé is present in Serbia, Canada, Slovakia, Czech Republic, Poland, Equatorial Guinea and Germany, as well as in Spain. We don’t have figures on our place in the market of each country because we act through distributors rather than direct sales.
How many jobs have been created by your establishment in Spain?
Currently we have 30 workers on our staff in Spain and six in Colombia, not counting the staff we hire at harvest time, which can be as many as 300 people.
What are your future plans in the Spanish market?
We are working on various R&D projects that are directly related to the product, which we will announce in the coming months. We also plan to introduce new products soon. At the technological level, we will continue to support the use of the latest technologies at our production sites, both at our plantations and in Madrid. We will also remain steadfast in our desire to spread the culture of coffee, working more and more closely with the emerging 3G coffee market tendency and advance our position as leaders in the high-quality food service market, the Michelin circuit and other top-flight restaurant sectors.