Commitment to sustainable innovation and digital transformation

Since HP was founded in the late 30s by two young Stanford graduates, William Redington Hewlett and Dave Packard, the company has accomplished a great deal. What would later become one of the world's leading computer manufacturers and sellers started out in a garage in Palo Alto, California. The multinational has pledged a firm commitment to Spain, where it has already been present for 50 years and where it has become a key player for the digital transformation of companies.



HP is celebrating 50 years of presence in Spain. What achievement particularly stands out over these five decades?

The story behind HP Spain is a first-person narrative about innovation that started with making oscillators and measuring and laboratory instruments in 1971, the world's first programmable calculator in 1975 and the first computers and printers, through to the launch of disruptive technologies based on 3D printing or microfluids.

We have evolved at the same pace as society, in a world where everything is being transformed and where HP has led the way to digital transformation. This innovative business model has also become a benchmark for its values and its firm resolve to create a better, more sustainable and just world. This commitment has intensified in Spain and is leaving a positive impact on people, on the planet and on the communities where the company operates.


How have you grown in the Spanish market?

Our offer has grown to adapt to the needs of companies and consumers: innovative solutions that have allowed them to take full advantage of the benefits of technology.

That is the common denominator of all the solutions and devices we launch on the market: all our computers, monitors, workstations and printers are designed to respond to the user's needs in terms of design, performance, reliability and security.

In addition, HP has led the way for disruptive technologies such as 3D printing, which was especially important during the pandemic for its role in producing critical resources to protect health care workers.

This innovation and commitment embedded in the company's DNA has allowed us to evolve alongside society, relying on technologies that are increasingly advanced, more sustainable and capable of enhancing the user experience.


Spain has played a key role in the company's technology development worldwide. What does that mean for the multinational?

HP's commitment to Spain is more than evident. In fact, the company has achieved major international milestones right here. One example is the international R&D centre, in Sant Cugat, which is currently HP's most important research and development centre outside the United States. It is a real magnet for talent and the greatest exponent of the innovation we promote.


Which HP businesses perform best in the Spanish market?

At the end of the day all those that aim to improve both the productivity of companies and the user experience. They range from the devices that have played a key role in the times in which we live and which have been marked by working from home, video calls and online entertainment to the most powerful and versatile equipment used in the business environment.


HP is a key player that has not only offered the best solutions to companies and users to cope with the new habits brought about by the pandemic, but one that will also set the trend for operating models in the coming years, adapting to hybrid work models, and with digitalisation being the common denominator of practically any sector of activity.


We have also been able to respond to these needs, adapting our offer with new services and subscription models, both for companies and for the end user, offering the agility, reliability and flexibility that is so necessary today.


HP is always one of the top laptop sellers in Spain. Is competition increasing in this industry?

The truth is that it has always been a very competitive industry and, with new players joining the scene in recent years, this competition has indeed intensified. But it is also true that our experience and commitment to sustainability, which  is embedded in our offer, allows us to continue leading the market year after year.


The reason behind our leading position is that HP offers equipment that responds to all user needs, even the most demanding ones. Our devices not only feature the most innovative technologies, but also stand out for their reliability, performance, design and security, which are core to our entire offer.


For some time now, HP has in addition pledged a firm commitment to sustainability that also applies to its equipment. In fact, 21.5% of the plastic we use to manufacture computers and monitors is now recycled. This is a real commitment to the future that customers value and appreciate, and it is one more string in our bow to allow us to lead the technology market in Spain.


In 2015 the Hewlett-Packard group split into two companies to branch out into new areas. Has the result been as expected?

In 2015 we realised that the company had grown and diversified so much that we needed a higher level of specialisation and to become more flexible and agile in the eyes of our customers. We therefore decided to lighten our structure and create an independent entity that would bring together and capitalise on all the resources and efforts in the personal systems and printing business.

Looking today at HP's position in the global market for those two businesses and its leadership, both the personal systems and printing markets have shown us that we made the right decision.


Spanish engineer Enrique Lores started out as an intern at HP. Three decades later he is CEO of the multinational. Is this a good example of the company's ability to retain talent?

If one thing stands out from these past five decades, it is that HP has become number one in harbouring talent in the ICT industry. Our company has trained prominent figures in the industry, professionals who helped make HP the company it is today in Spain and even outside our borders, such as in the case of Enrique Lores, currently the company's CEO worldwide. This is a clear example of our commitment to attracting, generating and retaining talent. In fact, today HP is one of the leading job creation companies and recognised as one of the companies that best manages talent in our country.