BVI acquires Medical Mix to expand presence in Spain

By purchasing its former distributor, the company will benefit from a direct sales outlet that will support its growth strategy

Manufacturer and distributor of ophthalmic devices BVI has decided to expand its presence in Spain and Portugal. The firm achieved this milestone by acquiring Medical Mix, a Spanish company specialising in the supply of medical devices for ophthalmic surgery based on the Spanish mainland.

In fact the relationship between the two companies is a long-standing one. Medical Mix has been distributing BVI intraocular lenses since 2008, consumables since 2012, and a number of different devices since 2019. The acquisition of Medical Mix will not only give the US company a direct sales force in Spain, but will also strengthen the comprehensive range of ophthalmic solutions it provides to its customers.

Surgical products
Since it was first established in Barcelona in 1982, Medical Mix has become one of the largest suppliers of ophthalmic surgical products in Spain and Portugal. Although the bulk of its portfolio is made up of BVI products, it includes others from various international brands as well. Among its customers, Medical Mix has succeeded in opening up a significant market among health centres and surgeons in both countries.

BVI, which prides itself on being one of the fastest growing companies in the ophthalmic surgical industry worldwide, has evolved in its market and is now a comprehensive manufacturer and provider of solutions for cataract, retina and glaucoma problems.

Growth strategy
BVI has progressively accelerated its growth strategy in recent years. Just five years ago, the company only had a direct sales presence in three European countries, and now, following the acquisition of Medical Mix, it is present across almost all major Western European markets.

Referring to the transaction, BVI President and CEO Shervin Korangy said, “It is an honour and a pleasure to welcome Medical Mix to the BVI team. Right from the start of our discussions with Vicente, it was clear that we shared the same strategic vision of the market. This shared vision lays the foundations for our continued success going forward”.

Medical Mix founder and president Vicente Durán also welcomes this development, “The partnership with BVI is an exciting step both for us, and for the ophthalmology market in Spain and Portugal. BVI's business philosophy and approach ensure a promising future, offering the market the best portfolio of innovative products together with the best service, tailored to customer needs”.

Photo: BVI