Hotel Investment Partners (HIP), owned by The Blackstone Group since 2017, has reopened the AluaSoul Mallorca Resort hotel after an extensive refurbishment. With an investment of close to 3.5 million euros, the aim was to reposition the asset to cater for current market trends, which demand better and larger communal areas and a food and leisure offer that enhances the customer experience.

HIP now has a portfolio of 72 hotels in Spain, Greece, Italy and Portugal. The company owns the properties, partnering with operators that run its assets, such as Ritz-Carlton, Barceló, AMR Resorts by Hyatt, Hilton, Ledra and Marriott. This new hotel will be managed under the Inclusive Collection's AluaSoul Hotels&Resorts brand, part of World of Hyatt.

Sustainability certificate
The hotel has reopened as a four-star, upmarket, all-inclusive, adults-only resort. It is on the seafront in the town of Cala d'Or, Mallorca, with direct access to the beach of Cala Egos. It has 371 rooms, 101 of which are premium class. It was built in 1970 and was last renovated in 2017.

Sustainability was the other main focus of the refurbishment. In fact, the hotel has achieved a “very good” rating under the BREEAM sustainability seal, the international benchmark certificate in the field of buildability. It also has the Biosphere certification from the Responsible Tourism Institute (RTI).

Outdoor activities
Following the refurbishment, the hotel has three swimming pools and a private beach club right on the beach, complete with sun loungers and a bar-restaurant. Five restaurants, two bars, an outdoor gym and spa-wellness suite round off the facilities, which offer a wide range of activities, such as yoga, open-air cinema and live music.

HIP has established a strategy for assets like the AluaSoul Mallorca Resort, with the aim of creating value through an investment and management plan. This will reposition its hotels in the tourism market, with customer experience as the main focus. In fact, the company plans to invest over 600 million euros in its existing hotel portfolio.

^{Photo: Hotel Investment Partners}