Pack raises €5.8 million in AI innovation Series A funding drive

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This startup was created as part of the Rising UP in Spain programme, an initiative by ICEX-Invest in Spain.

Pack, a human resources tech startup with artificial intelligence at its core that helps companies develop and enhance human capital with AI, has closed a Series A round, with €5.8 million raised in total.

The operation, which is decisive in consolidating Barcelona as one of Europe's major hubs for digital talent, will enable Pack to accelerate its expansion in France, Germany, and the United Kingdom, while strengthening its strategy in Spain, a market where it already works with companies such as Lecta, LG Electronics, and Cooltra, and where it has partnerships with institutions such as EAE Business School.

Following a first round of €3.5 million, which closed in September 2025 and was led by Rialto VC, the second phase sees the entry of US fund Acadian Ventures, which specializes in the future of work and human resources technology, alongside European investor Aticco.

The round saw participation from leading figures in the HR and SaaS sectors, such as David Clarke (former CTO of Workday and partner at Acadian Ventures, who officially joins Pack's Board of Directors), Thomas Otter (partner at Acadian Ventures, and executive at SAP and Gartner), and Jason Corsello (founder and general partner at Acadian Ventures, former SVP at Cornerstone).

Also joining are Steven Hunt (former Chief Expert for Technology and Work at SAP), Luca Saracino (former CCO at Strada and currently VP of Growth at Pack), Doris Tomanek (member of Pack's Advisory Board, former HR Director at Coca-Cola and VP at Unicredit Austria) and Jeroen Van Hautte (co-founder and CPO of TechWolf), who will support Pack as a strategic advisor in its global expansion phase.

"Pack introduces a new way of thinking about talent development: a platform that enables organizations to activate large-scale, personalized growth plans based on insights and data, starting with competency mapping and assessments. Their track record shows how Europe's most innovative companies are reimagining, in concrete terms, how to cultivate talent," said David Clarke, one of the investors in the round and former CTO at Workday.

Thomas Otter commented, "We invested in Pack because Pietro, Giacomo, and their team are ready to challenge and transform the status quo in talent management, and they have the ambition and determination necessary to build a solid company. Changes in technology and buyer behaviour are opening up new opportunities. Great HR Tech can be built in the Po Valley, not just in Silicon Valley. We are delighted to contribute capital and expertise to support Pack's growth beyond Italy."

The capital raised will enable the expansion of the product, AI, and customer success teams, consolidating growth in Spain and Europe.

“This round marks a decisive step in our evolution: from an Italian startup to an Italian-Spanish player with European expansion,” explained Pietro María Picogna, CEO and co-founder of Pack. "Barcelona has become a key hub for our international growth, and Spain is one of the markets where we are seeing the greatest adoption of AI solutions for human resources. Having investors and partners such as EAE Business School allows us to integrate even further into the local ecosystem."

Founded in 2022 by Pietro María Picogna and Giacomo Gentili, Pack was created to respond to the growing complexity of talent management within organizations. It was born as part of the Rising UP in Spain programme, an initiative from ICEX-Invest in Spain that accompanied it on its first steps and paved the way for its expansion into new European markets.

Its platform helps map skills, assess potential, and activate personalized development paths such as coaching, mentoring, and specific training through a continuous monitoring system powered by AI.

“Companies don't just need software, they need an intelligent partner capable of transforming people data into strategic decisions,” added Giacomo Gentili, CPO and co-founder. “Spain is a priority market, with companies rapidly adopting talent intelligence solutions. Our mission is to provide that layer of advanced analysis that turns talent development into an engine for growth.”