Specifically, on June 21, it will organize an event to attract shootings and services in Spain in collaboration with the Association of Advertising Producers of Spain (APCP) and the Audiovisual Industry Alliance (ALIA). In this meeting, advertisers, agencies, production companies and service companies from the sector will meet to promote Spanish productions with both national and international clients. In addition, meetings will be held with foreign companies interested in the sector in our country.

Cannes Lions is the most important creativity festival in the world, bringing together experts from the advertising industry: producers, creatives and service companies in the sector, among others. It has an exhibition area in the Cannes conference center and different country conferences, with specific themes and meetings between professionals in the sector, which are held in parallel.

^{_{This activity is part of the Recovery, Transformation and Resilience Plan, funded by the European Union through the NextGeneration EU Fund}}