This is an international benchmark event in the sector and is a face-to-face and virtual meeting point where partners can be found, financing and internationalisation channels can be increased, and new products, services and innovative projects can be presented.

ICEX-Invest in Spain will take advantage of its presence at the event to promote the opportunities that the sector presents in Spain for foreign investors. To do this, it will have an information stand for visitors and in which the services of Invest in Spain will be explained to companies, with the support of the Territorial Directorate of Malaga.

Likewise, ICEX-Invest in Spain will support the presence of Spanish and foreign startups at the event, three of which are participants in the international talent attraction program Rising UP in Spain. Thanks to this support, on Thursday, 29 September, they will present their pitches to agricultural organizations, cooperatives, companies, universities, research centers, entrepreneurs and investors, as well as national and European press. In addition, they will have access to the fair's B2B platform to generate contacts. On the other hand, the organization of the event is going to promote the presence of these startups at the fair through its website and the newsletters that it publishes prior to the event.