Own Cookies:
- Technical Cookies; Manage the correct browsing through the Web and its contents, enabling the identification of user sessions and protecting their use.
- Personalisation Cookies; Enable improving the user's experience by storing personalised variables, like language or browsing-related preferences.
Third-party Cookies:
Google Tag Manager: This is a script code that generates an iframe container that, when placed just after the opening of a Web's body, replaces most of the tracking tags of campaigns and tools, which previously required individual installation; for example, to track the correct measurement of SEM campaigns or to install web analytics tools and, soon, for A/B testing.
Google Analytics; A Web Analytics service provided by Google, Inc., a company in Delaware with its headquarters at 1600 Amphitheatre Parkway, Mountain View (California), CA 94043, United States (“Google”). The data generated by the Cookie on the user's use of the Web (including IP address) will be directly transmitted and filed by Google in its servers in the United States. Google will use this information on behalf of ICEX-Invest in Spain, for the purpose of tracking the user's use of the Web, compiling activity reports and providing other related services, depending on the user's Internet activity and use. Google will not associate the user's IP address with any other data it has available.
Webtrekk Analytics: Offers filters and analysis-related functions and provides raw data to optimise marketing campaigns and improve online presence.
Characteristics:
- Complete analysis capabilities, designed for managing large raw data volumes.
- Retroactive calculations at any time for target groups and segments, even for new queries.
- Visual analysis of flows of clicks and process maps.
- Overlay and heatmap to visualise the visitor's behaviour.
DoubleClick: A Google platform or service. Some functions included in DoubleClick: design of creativities, real-time bidding of spaces (RTB), measurement and creation of personalised audiences, advertisement campaign management in search networks and display, ad server, analysis of results, etc. DoubleClick is an advertising Cookie in websites that are not owned by Google, called "IDE", stored in browsers in the doubleclick.net domain. Another one is stored in google.com and is called ANID. Google also uses other Cookies called DSID, FLC, AID, TAID and exchange_uid. These Cookies may also be used in other Google assets to display more relevant ads.
AddThis: A tool that enables introducing webs into social networks and monitoring their progress. http://www.addthis.com/privacy
AddThis: A tool that enables introducing webs into social networks and monitoring their progress. http://www.addthis.com/privacy
Social Network Cookies:
- Twitter button: This is a small button displayed in a website that helps visitors easily share its contents in Twitter. A Tweet Button is comprised of two parts: a link to the Tweet composer in Twitter.com and Twitter for JavaScript websites to improve the link with an easily recognisable Tweet button. https://dev.twitter.com/web/tweet-button.