The US company SoftGuard, with 20 years’ experience in the security industry, has recently opened a subsidiary in Spain after consolidating its position in the Latin American market. This step is very important in its global strategy, as it considers Spain to be a strategic location for coordinating its further expansion in Europe, the Middle East and Africa (EMEA).

Based in Madrid, the new subsidiary is not only important due to its growth potential, but also  due to its capacity to become a strategic hub. The sales and technical team will provide direct and personalised support to its local customers. A programme of visits will in addition be implemented to guarantee that each project receives the support it needs and a SoftGuard administrator certification will be available at the end of February.

Focus on innovation
The Spanish subsidiary will be headed by Fernando Sánchez Doncel. The company not only values Sánchez Doncel's experience, but also his extensive knowledge of the Spanish market and his focus on innovation, commitment to quality and service.  He will be accompanied at the head of the project by Alfonso Rubio Peinado, who has over 20 years’ experience in Alarm Receiving Centres.

The company arrives in Spain with a portfolio of technological solutions, including alarms, cameras, GPS, access control and personal security applications.

Its aim is to provide its customers with flexible and advanced tools that help diversify their services and enhance their competitiveness. It is in addition committed to making regular on-site visits, through which it intends to strengthen the bond with its customers, understand their needs and work with them to ensure the success of each project.

^{Photo: SoftGuard}