The platform integrates modules for analysis of online trends and competitors. It tracks user behaviour, and feeds into the Natural Language Processing and Natural Language Generation modules for AI-based content generation.

A few months ago, Contents became one of the finalists in the Startup Competition at South Summit 2021, having been nominated in the Connectivity & Data category. It is also one of the companies that form part of ICEX-Invest in Spain's Rising UP in Spain programme, which is focused on attracting foreign entrepreneurs who want to establish themselves and grow in Spain. The selected start-ups receive resources to develop their businesses in Spain.

Contents CEO Massimiliano Squillace talks to El Referente, not only about setting up in Spain, but also about the company's other achievements.

You’re a part of the ICEX Rising Up in Spain programme. How is this helping you in your expansion into Spain?
Being part of Rising UP Spain is a source of pride and also a huge advantage.

The support in terms of visibility, start-up and office costs and advice is an asset that any company setting up in Spain would be delighted to benefit from. Furthermore, the flexibility and approachability of Rising UP Spain's professional staff makes the programme truly effective.

Why such a strong commitment to the Spanish market?
Contents has chosen to invest in the Spanish market in order to achieve a number of specific objectives. One of the main reasons is to become an increasingly global company.

With this in mind, Spain is getting ready to become a productive place to host the most important companies in innovation and technology.

Tech talent is increasingly choosing the Iberian Peninsula as the ideal place to start or expand a business.

In terms of where companies and start-ups choose to locate, it’s the third most attractive place for innovative companies in Europe, and it ranks number five on the list worldwide.

What is even more striking is the high and growing number of investments in technology companies. Marketplaces, eCommerce and m-commerce are moving up the rankings and fuelling investment.

Its position on the international stage, and the amount of tech talent it attracts from around the world, bodes well for the city in the future.

In the last year alone, more than a hundred tech companies have put down roots in the promised land. Not a bad start.

Source: El Referente
Read the full interview: Our goal is to democratise data, which is why we create solutions for everyone, with no limits or barriers 

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