Tink was created with the specific requirements of banks, insurance companies and telephone companies in mind Today, Tink leads the market with its Referral as a Service software that automates upselling by using recommendations. Its quality commitment is clear: to triple existing conversion rates.

Tink is one of the companies in ICEX-Invest in Spain's Rising UP programme, which focuses on attracting foreign entrepreneurs who want to establish and grow in Spain. The selected start-ups receive resources to develop their business in Spain.

How did you come up with the idea of using reference software in sectors such as banking?
We started with a partnership with a bank's innovation lab and we designed and co-created the solution with them, focusing on the real problems of a bank. We understood the issues the financial industry faces and modelled our marketing software together with industry experts. We always thought that working with professionals in the industry would give us much better insights into the real, daily problems of banks.

Where else do you apply your solutions?
We also work with telecommunications companies, mobile operators, solar energy companies, petrol station chains, insurance companies, event companies and several other industries.

How far can your solution go in Spain?
We already work with some clients in Spain and are doing very well. Just as we have adapted to eight other markets, we are adapting to the Spanish market and we are doing well.

How far have you got in this market?
We are in the expansion and growth phase. We have an increasing number of clients and we want to consolidate our position as the best tool to increase sales for large corporations in Spain with qualitative, well-structured referral marketing.

What role has Rising UP in Spain played in this process?
Due to the pandemic, we weren’t able to start working in person with Rising UP Spain, which we will do this year.
We have been working remotely and travelling to Spain a lot because I’m Spanish.

And what direction are you going in? What changes or innovations would you like to introduce? What does it mean to be innovative and to practice constant innovation?
We are finalising a completely new version of the tool, with the best current technology. We’re continuously launching new features and we’re creating parts of our corporate software for companies that emerge from our clients' requirements. We only develop features that are useful, because they solve a real business problem. As a cloud-based SaaS, all our clients benefit from our ongoing improvement.

Source: El Referente
Read the full interview: Tink is a specialist reference software company. (elreferente.es)

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