In 2021, they were chosen as one of the 15 winning companies of the Rising Up in Spain programme.

The Rising UP in Spain programme from ICEX-Invest in Spain is focused on attracting foreign entrepreneurs who want to get established and grow in Spain. The selected start-ups receive resources to develop their businesses in Spain.

What has Rising Up in Spain meant for you?
Being selected as a winner of the programme was a source of great pride and an important validation of both our track record and the future of the company. It energises us to continue driving innovation in the field of logistics, not only in Latin America, but globally.

Why do you want to enter the Spanish market? What can you bring to it?
At Wirsolut, we have a wide variety of products and services backed by the success stories of world-class clients such as Unilever, Mondelez, Johnson & Johnson, SC Johnson, Arcor, Walmart, Jumbo, Disco, Vea and Pirelli, among others.

Not only are we experts in distribution operations in terms of logistics and security, but we are also passionate about what we do. We are strategic partners of our clients in order to enable them to achieve major innovations in their operations.

The prevailing complexity and uncertainty in Latin America forced us to adapt both our solutions and our entire company so as to always act swiftly. This way, we anticipate changes and trends in the market and seek to mitigate risks and potential contingencies.

We are convinced that all the experience we have gained and the solutions we have developed will enable us to make a significant difference in the distribution operations of large companies, not only in Spain but in Europe in general.

Where are you with your approach? What reactions have you experienced in your incursion?
We are currently in the process of talking to potential partners and associates we have been able to identify over the last few months. With them, we are analysing several alternatives to accelerate the customer acquisition process as the backbone of our expansion process, taking advantage of our 24/7 operational base already available in Argentina.

What are your growth and turnover targets?
Given the language and the geographical location of Spain, we see the country as our gateway to supply operations throughout Europe. We will make our offices in Spain the headquarters for the whole region.

Why is the help, in this case, of a public institution such as ICEX important?
The collaboration of ICEX is key in our expansion process in Spain.

Being one of the companies selected for the programme provides us with a lot of prestige and support. It validates our products and services in a new market.

It also helps us to accelerate the expansion process by providing seminars and training sessions with experts on a variety of subjects ranging from settling in Spain to communication with clients, sales, etc.

Finally, ICEX also acts as a networking facilitator at different levels. It connects us with a wide network of entrepreneurs, mentors, investors, institutions and large companies, both public and private, which adds a lot of value to the whole process.

As of today, besides Spain, what other countries or regions would you like to access?
We are currently present in Argentina and Chile, from where we serve our Latin American operations.

We see Spain as our gateway to the European community and we are in conversations with potential partners and associates to bring our solutions to the rest of the American region. We will start first with Central America.

What are Wirsolut's medium- to long-term growth targets? Who do you want to be?
At Wirsolut, we aim to deliver personalised, high value-added experiences to our clients' logistics and security areas worldwide. We combine innovation and technological disruption with cross-functional collaborative teams that allow us to position ourselves as market leaders and enhance the results of our triple impact policies.

We are in the process of international expansion, looking for key partners and associates that will enable us to accelerate and strengthen this process. Our goal is to provide the optimal combination of innovative technological products and high value-added professional services tailored to the specific needs of each of our clients. This is achieved by maximising the efficiency and effectiveness of their logistics and security operations, and generating a positive impact on society by promoting inclusion in the workplace and the training of young professionals.

Source: El Referente
Read the full interview: Wirsolut, digital transformation for the distribution of large companies (elreferente.es)

^{Photo: Wirsolut}