Consultancy firm PwC has announced a project to open an advanced digital service and technology centre in Santa Cruz de Tenerife. The new hub will provide more than 200 jobs once it is fully operational within the next two years. It will officially open in the first quarter of this year.

The idea is to equip the centre with the digital capacities for which there is the highest market demand, in order to make it an international benchmark. Low-code solutions, mobility, CRM platforms, ERPs, blockchain and metaverse, among others, will be created from its facilities. The hub will complement the technological capacities of the company's advanced analytics and artificial intelligence centre in Malaga and those at the hyper-automation and cybersecurity centre in Bilbao.

Attracting investment
The company chose Santa Cruz de Tenerife based on the excellent conditions available in the Canary Islands. The decision was also influenced by policies recently introduced by the innovation area at the Cabildo de Tenerife (Island Council of Tenerife) to encourage the attraction, creation and retention of talent, as well as the efforts of the Government of the Canary Islands in internationalisation and attracting investment.

The company already has ties with important software manufacturers and will make significant investments in training its employees in digital skills. The selection and recruitment process is already underway and PwC is in contact with universities and training centre on the islands to start collaborating vis-a-vis employability.

Commitment to talent
The partner responsible for consultancy at PwC, César Calleja, said that “the centre is an investment in talent and, more specifically, talent in the Canary Islands. We want it to be a benchmark workplace for all professionals on the islands with capacity and an interest in developing their technical skills. That's why we have already started with the recruitment process, and some professionals have already joined us. In the coming months we will continue to take people on board to fulfil the growth plan we have established”.

The partner responsible for the British-US company in the Canary Islands, Pilar Valerio, described the initiative as “a new investment for the firm so that  it can provide this type of service from here and throughout Spain. We have been working with the Government of the Canary Islands and with the Cabildo de Tenerife for more than five years now, attracting investment and creating ecosystems since 2021 so that companies consider the Canary Islands for implementing solutions like the one we are presenting today”.

The first vice president of the Cabildo de Tenerife and the island representative for Innovation, Enrique Arriaga, is also in favour of  work in his area “to enable technology companies to become established on the island and operate from Tenerife. An objective for which the Innovation Master Plan is a key tool".

^{Photo: PwC}