Pestana Group opens third hotel in Spain

This is the first flagship hotel of Pestana CR7 Lifestyle Hotels outside Portugal 

The largest Portuguese hotel group has opened the doors of the Pestana CR7 Gran Vía Madrid after restoring a building from the 1920s. It is the chain's third hotel in Spain, which also has two other hotels in Madrid and Barcelona. It is also the first Pestana CR7 Lifestyle Hotels flagship hotel, after the Pestana Hotel Group partnered with Cristiano Ronaldo outside Portugal. A project in which the Group and the player have invested 13 million euros in equal parts.

The hotel has 168 rooms spread over 10 floors. The two top floors feature a terrace bar and a swimming pool and solarium. "We are delighted to start receiving the first guests at the Pestana CR7 Gran Vía Madrid, which we are sure will become the new place to be in Madrid", said Dionisio Pestana, Group Chairman, and Cristiano Ronaldo, after the first guests arrived on 7 June.  Its outstanding location in the heart of Madrid's Gran Vía was selected according to the brand's lifestyle philosophy and it aims to attract both tourists and locals.

The Pestana Group was established in 1972 and it started operating Spain in 2013 after the purchase of the Pestana Arena Barcelona. Two years later, it was awarded a contract by Madrid City Council to convert two historic buildings into a hotel: the "Casa de la Carnicería", a seventeenth century building, and an old fire station on Calle Imperial. The four-star hotel, with 87 rooms, opened its doors in 2019 after the completion of the restoration work, in which 11 million euros were invested.

The growth of the Portuguese chain in Spain focuses on three main areas: a new benchmark for urban destinations, lifestyle destinations for the Pestana CR7 brand and holiday destinations for Pestana Resorts. According to José Roquette, the Group's Director of Development, Seville is one of their main target cities, and they also aim to increase their presence in Barcelona. The Group is present in 16 countries across Europe, Africa and America, and already has over 100 hotels. 

Photo: Pestana Group