Austrian group XXXLutz’s arrival in Spain forms part of its current growth strategy and has been made possible by the acquisition of Conforama, a network of 46 shops selling furniture and household goods in Spain plus another thirteen in Portugal, thus adding two countries and 59 establishments to a list that already included thirteen countries and 370 shops.

XXXLutz’s arrival on the Spanish market has been achieved thanks to a deal involving its subsidiaries WM Holding GmbH and CAFS Invest, who have purchased Conforama Iberia from Grupo Ibex. The Spanish company is one of the most important in the Spanish furniture market, where it has been present for over thirty years. Its new owners have an even longer history, one that spans 77 years.

Image and brand continuity
Based in the German city of Würzburg in the Bavaria region since 2009, the Austrian company explains the purchase as a natural step, following previous investments and acquisitions of Conforama's subsidiaries in Switzerland and France. As has been the case in those countries, the new owners plan to maintain the Conforama brand and the company's corporate image.

The Iberian subsidiary will have its own administrative management. The closing of the transaction is pending the ruling of the competition authorities, as is usual in such operations. While waiting for the deal to go through, the parties have decided not to disclose the details, including the sale price that has been agreed.

Traditional retail business
Commenting on the arrival of his group in Spain, the managing director of XXXLutz in Germany Alois Kobler said, “We are delighted with the addition of our new colleagues in Spain and Portugal, as it means that we are now represented in fifteen European countries. We strongly believe in traditional retail and the need for a regional branch network. Together with a strong online presence, this is the ideal combination for every consumer interested in furniture and home accessories”.

Referring to the brand behind the group's new shops, Kobler added, “Conforama is a very strong, popular brand in Spain and Portugal. We will be putting all the XXXLutz group’s knowledge to work to guarantee a successful future”.

^{Photo: Conforama}