India-based animation studio Digitoonz Media & Entertainment, which has an office in Los Angeles (California, USA), has announced the opening of its first European headquarters in Madrid. The company's 360-degree business model includes original productions, both animated and live-action series and feature films, co-productions and a series of services ranging from distribution to purchasing and marketing of licences and merchandising.

The President of Digitoonz Media & Entertainment Spain will be Maria Bonaria Fois, who has over 25 years’ experience in the industry. The Spanish branch will be tasked with strengthening the company's 2D and 3D animation, visual effects and video game services in order to secure its position in the European animation industry. To do this, it will produce quality content, seek co-productions and acquire content to build a comprehensive catalogue of animated content.

Growth of the audiovisual industry
Digitoonz CEO and founder Vikas Kumar said, “Opening an office in Madrid is in line with our long-term vision for growth and innovation in the animation industry, given Spain's growing role as a production hub for high-quality content and its thriving audiovisual sector”.

On the subject of the President for the Spanish subsidiary, Kumar said, “We are delighted to have Maria on our team. Her experience and extensive industry knowledge will be key to expanding our reach, collaborating with local talent and delivering high-quality content to global audiences. This expansion into Madrid not only marks a new chapter for Digitoonz, but also emphasises our commitment to contributing to and capitalising on Spain's booming audiovisual scene.”

European basis
Bonaria Fois responded, “The opportunity to lead Digitoonz's European expansion operation, starting with establishing our new headquarters in Madrid, excites me enormously”.

On the choice of the Spanish capital, she added, “By choosing Madrid as our European base, we are positioning Digitoonz at the centre of one of the most promising animation markets in the region. Madrid offers a unique combination of cultural diversity, creativity and strategic support, which fits perfectly with our objectives. This new phase is full of opportunities, and I am excited to work together with our team to make this expansion a success.”

^{Photo: Digitoonz}