US multinational Mondelēz International, which specialises in manufacturing and marketing snacks, invested more than €107 million between 2020 and 2025 in modernisation, innovation and expanding the operational and technological capacity of its four production plants in Spain. This is according to The Value of Mondelēz’s Operations in Spain report, produced by consultancy firm Analistas Financieros Internacionales (Afi).

The report specifically details how the Viana plant in Navarre received €46 million, with a further €34 million going to the Hospital de Órbigo factory in León, while the Granollers and Montornès del Vallès sites in the Barcelona area shared €27 million in investment. The company did in addition spend €493 million on purchases from local suppliers in 2025, accounting for half of its total procurement spend in Spain.

 Spanish economy internationalisation
Afi’s analysis highlights Mondelēz’s strategic role in the internationalisation of the Spanish economy. Indeed, 70% of the 70,000 tonnes of biscuits produced at the Viana and Granollers plants are exported. This figure represents 28% of the total volume of Spanish biscuit exports.

The León plant, meanwhile, accounts for 10% of Spain’s cheese exports, shipping two-thirds of the 35,000 tonnes it produces each year to overseas markets. At the Montornès del Vallès plant, half of the 9,000 tonnes of desserts that leave its facilities are sold in foreign markets.

Employment generation
The report estimates that the company’s total economic impact in Spain, where it has operated since1968, amounts to €790 million. This figure includes its direct, indirect (on its suppliers) and induced (through wages) effects. In terms of job creation, the report estimates that each of the company’s 1,375 employees in Spain supports the creation of a further 7.3 jobs, both indirect (in sectors such as services, transport, and crop and livestock farming) and induced.

Nicola Caracino, Managing Director of Mondelēz International for Spain and Portugal, describes Spain as “a strategic and essential country” for the company, and where its global brands sit alongside others he calls “local gems such as Fontaneda, El Caserío, Príncipe and Royal, which are part of Spain’s heritage and culture”. It is in short, he explains, a market “that not only consumes, but also produces, exports and innovates as part of its commitment to the country’s industrial development, the creation of high-quality jobs and the strengthening of our local communities”.

Photo: Mondelēz International