·  Representatives from augenschein Filmproduktion (Germany), Fresco Film, Number 9 Films (UK) and Volcano Films will discuss in detail the production of feature films "In the Grey" and "The Assessment".

·  Under the Shooting in Spain brand, a networking activity will be organised to facilitate new business opportunities among the professionals attending.

Shooting in Spain, the ICEX- Invest in Spain brand to promote foreign filming and investment in the audiovisual industry in Spain, will actively participate in Marché du Film 2024, the industry section of the Cannes Film Festival, which holds its 65th edition from 14 to 22 May at the iconic Palais des Festivals, with a programme of activities and its own space in the Cinema from Spain pavilion..

International film shoots in Spain analysed by their managers
Within the framework of the event, considered the most important film market in the world, Shooting in Spain is the protagonist of one of the panels that make up the official conference programme: under the title "How to craft a world hit in Spain", it will show the main reasons and key services that make Spain one of the most sought-after filming destinations in the world. In particular, it will analyse the success stories of blockbusters such as "In the Grey" (directed by the famous British filmmaker Guy Ritchie) and "The Assessment" (by the French director and screenwriter Fleur Fortuné), which were supported by Spanish service companies.

The panel, moderated by ICEX-Invest in Spain Executive Director Elisa García Grande, will feature co-producers Stephen Wooley from Number 9 Films (UK) and Jonas Katzenstein from augenschein Filmproduktion (Germany), explaining why they decided to film "The Assessment", a science fiction thriller starring Alicia Vikander and Elizabeth Olsen, in Tenerife. They will be accompanied by Alejandro Álamo, producer of Volcano Films, and responsible for assisting them during their stay in the Canary Islands. Peter Welter will explain the factors that make a production company choose to shoot in Spain again, as in the case of Fresco Film's second collaboration with Guy Ritchie for his latest feature film "In the Grey", which also obtained the seal of sustainable production issued by the Tenerife Film Commission.

Following the conference, which will take place on Friday 17th from 15:00 to 16:00 in The Viewpoint room (Riviera building), Shooting in Spain is organising a networking cocktail on the terrace of the Cinema from Spain pavilion (stand A3-A5 in the Riviera building).All panel attendees are invited to participate and will have access to the panellists, as well as to other Spanish companies present at the event, which aims to promote professional relations between the participating companies.

In addition, and with the aim of promoting its presence among the more than 14,000 registered professionals, Shooting in Spain will also have its own space in the Cinema from Spain pavilion, where its team will provide information about the services and advantages offered by Spain as a destination for audiovisual production, as well as about the Spain Audiovisual Bureau, the centralised information point that offers assistance to any company, national or foreign, interested in developing audiovisual initiatives in Spain.

Shooting in Spain's presence at this event is coordinated by ICEX-Invest in Spain, with the support of the Spain Audiovisual Hub at the Ministry for Digital Transformation and Public Administration, in the framework of the Recovery, Transformation and Resilience Plan financed by the Next Generation EU Funds.

INVEST IN SPAIN is an executive office at ICEX España Exportación e Inversiones, a public and business body presided over by the Secretary of State for Trade at the Ministry of Economy, Trade and Enterprise. Its mission is to promote foreign direct investment in Spain and to provide support for businessmen and entrepreneurs seeking to establish their businesses in the country. Among its areas of activity, SHOOTING IN SPAIN specialises in attracting film shoots to Spain, as well as foreign investment in the Spanish audiovisual industry.

Implemented in 2022 by ICEX, the SPAIN AUDIOVISUAL BUREAU is an assistance service for companies interested in undertaking projects in the audiovisual industry in Spain, as well as for Spanish companies interested in internationalising their activity, through a centralised point of contact. It's one of the main tools included in the strategic plan, 'Spain, Audiovisual Hub of Europe', launched in 2021 by the Spanish government.

^{_{This activity is part of the Recovery, Transformation and Resilience Plan, funded by the European Union through the NextGeneration EU Fund}}