LDLC arrives in Spain24 September 2018
Within a month it is opening its first three points of sale: Barcelona, Madrid and the online store
The French company LDLC, specializing in computer products, has closed the summer season with a three-pronged assault on the Spanish market, where it was not present until now. In September it opened its first establishment in 600 square meter premises in Barcelona. The online store will be launched in October, when the second bricks-and-mortar store will open in Madrid, measuring 900 square meters.
The French company's strategy is to provide its customers with high-tech and computing advice stores. It was already established in Belgium, Switzerland and Luxembourg, and its entry into Spain forms part of the international expansion plan. The group has sales of €500 million, with 1,000 employees and 43 points of sale.
City center stores
The establishments have been designed to emulate the inside of a motherboard, and will have an exhibition room for high-tech products and everything related with the world of PCs and their components, a gaming area, and a technical workshop. Another of their characteristics is proximity to its customers, as the locations chosen are in city centers.
As it has been doing since its foundation 22 years ago, the company's website will supplement the physical stores with a catalog of 30,000 product items that may be purchased online or collected in its stores by a "click and collect" service.
Marc Rodriguez-Chuet, Country Manager in Spain, explained: "LDLC.com offers a new range of computer equipment with a very broad catalog, advice and services adapted to consumer needs. Our store concept will be adapted to Spanish culture, with a strong customer-centric approach. At the heart of the model is the historical DNA of LDLC.com: providing computer experience for individuals and professionals. Spain is a market with a great potential for the brand."